hiii, this is aisha୨୧

aisha just turned 20 and has no intention
of settling down, but every intention of
saying yes to whatever comes next,
maybe that's your company :)

a few things i've said yes to are floating around here...

aisha in fashionnn

01/ 03

NÓRA Label

Middle Eastern luxury e-commerce brand
~1 year working directly with the founder

3COLLECTION
LAUNCHES

Behind the scenes at a NÓRA Label lookbook shoot — shoot preparation + Dubai shoot support

I worked across both sides of a fashion e-commerce brand: preparing and launching three collections, then helping the catalog, customers, creators, shipping, and shoot days move together.

Shopify catalog + product uploads
lookbook design
shoot preparation + support
influencer coordination
20+ customer inquiries / day
DHL + e-commerce operations

Aisha editing the NÓRA Label lookbook — the final lookbook stays private ୨୧

image placement · sequencing · consistency · revisions · meticulous execution inside an existing brand system

Customer feedback thanking Aisha for her customer service

a small customer note i kept :)

data, but make it fashion

For my Data Analytics final project, I took Meta Business Suite data into R to test my hypothesis that customer behavior changes around Eid, a major religious holiday.

I compared order patterns before and after Eid and found a clear shift in when customers were buying, particularly the drop in night-time orders after the holiday.

Order-volume charts comparing day and night customer orders before and after Eid

BEFORE EIDday ≈ night

AFTER EIDday > night

→ purchasing patterns shifted

R · Meta Business Suite · behavioral analysis · data visualization

the numbers were fun.
figuring out why they moved was better.

0 → 7K+followers

100K+views

2months

I grew a lifestyle + fashion creator's Instagram from scratch, testing content formats, posting strategy, audience response, and what actually made people stop scrolling.

aisha ♡ backstage

Backstage at Dubai Fashion Week for Lili Blanc — **DUBAI FASHION WEEK**Lili Blancbackstage assistant

A runway moment at student-led MAD Fashion Week in Madrid — **MAD FASHION WEEK**Madrid · student-led fashion weekposters + content / materials

before i worked in fashion, i tried making it

Freshman year, I briefly started an abaya brand. I went to fabric markets in Vietnam, learned enough sketching to communicate simple designs, sourced fabrics, made the early marketing, and got my first orders from friends.

short-lived, but one of the fastest ways i learned how many decisions hide behind one product.

then university won :)

Aisha wearing one of her early abaya designs

A second early abaya design made by Aisha

fabric sourcing in vietnam ୨୧

what's next?

THIS SEPTEMBER
make my way back to New York Fashion Week
WITH MY HANDS
learn gemstone work
IN THE ARCHIVES
spend more time around galleries + antique jewelry
ON MY LAPTOP
teaching myself CAD design

if any of this sounds like your world,
i'd love to hear from you.

maybe we should talk ୨୧

aishadoan@nyu.edu LinkedIn

outside of maintaining her closet, aisha also maintains her investment portfolio

finance, operations, investing + research

Portfolio Management Intern

VentureSouq

I screen companies across a 200+ company investment pipeline, join founder calls, and support due diligence as the team evaluates potential investments.

200+

company investment pipeline

company screening
founder calls
due diligence

learning how investors decide what deserves a closer look.

Enrichly

Operations Lead Intern

worked directly with the COO

14-person team · 3+ time zones

Worked directly with the COO across event logistics, onboarding, team communications, and internal operations.

Coordinated 10+ onboarding cycles and 3 multi-session events across virtual and in-person formats.

Led a 14-person remote team across 3+ time zones.

where my operations obsession probably started.

Visa fintech program

stablecoin solution

2nd place ୨୧

My team developed and presented a stablecoin-based solution through Visa's fintech program, placing second.

It was one of my first opportunities to move from learning about financial infrastructure to actually thinking through how a fintech solution could be designed, communicated, and defended as a team.

labor economics

Student Research Assistant

20+ sources / in-writing

Italian luxury manufacturing + labor conditions

Researching migrant labor and production practices in Italian luxury fashion manufacturing across academic, investigative, and industry sources.

Co-authoring a teaching case under Professor Christian Haefke at NYU Abu Dhabi, examining supply-chain structures, artisan-based production models, labor conditions, and brand positioning.

The work has pushed me to think about what can sit underneath a luxury name, and how economic incentives, production systems, and brand power interact.

source triangulation · long-form analysis · labor economics

Women Shaping AI for Water Ideathon

Team AquaGrid

1st place ୨୧ · Dubai AI Campus

My team developed AquaGrid, an AI-led water datacenter concept, for the Women Shaping AI for Water Ideathon at Dubai AI Campus.

We placed first, giving me the chance to work through a systems problem outside my usual industries and turn an early idea into something we could structure, present, and defend together.

Personal Finance

money is personal, too. ୨୧

financial literacy · investing · independence

i started learning about personal finance before university because i wanted to understand my own money before someone else told me what to do with it.

somewhere along the way, that turned into investing, asking a lot more questions, and becoming the person talking to my mom and close friends about saving, investing, and actually understanding where their money goes :)

especially for young women, i think financial literacy is one of the most practical forms of independence.

always down for more conversations about money ୨୧

apparently, following the thread also led onchain

turns out i like web3 most when it gets people in the same room.

Aisha hosting a Web3 careers panel for NYU Abu Dhabi's Blockchain SIG — NYUAD Blockchain SIG

80+active members

I revived NYUAD's Blockchain SIG and grew it into an active 80+ member community, bringing students together through events, industry conversations, and opportunities to explore the ecosystem beyond campus.

community-building · events · ecosystem connections

one panel, three ecosystems

Binance·Bybit·Avalanche

hosted a panel bringing Binance, Bybit, and Avalanche into the same conversation with our student community.

somewhere along the way, the SIG also turned into real relationships with people across the ecosystem, including the Avalanche team.

Binance Blockchain Week

taking the community off campus ୨୧

brought members to Binance Blockchain Week so we could learn from and meet people working across the ecosystem.

Binance Angel ୨୧

still a baby angel :)

AMAs · community conversations · learning

becoming a Binance Angel has given me another way to stay close to the community side of web3, joining AMAs, listening, learning, and meeting people who are much deeper in the ecosystem.

okay, your turn ♡

if you're building something interesting, working somewhere i'd be curious about, or just want to say hi. i'd love to hear from you.

say hi